9 easy (and free!) tips to improve your advertorials articles for MetaFinance
B.Create Articles to Earn ✍️🌟
💡People are seven times more likely to read a news article than an advertisement. All businesses need promotion, and advertorials are one of the most effective, efficient, and cheap methods to create an impact. However, it is never easy for writers to create an effective advertisement article that captures the audience’s attention. After all, most people seem to despise advertorials and regard them as fraud or misleading, but the right advertorials can have a lasting impact on the audience without them even noticing.
Therefore, here is a few details that MetaFinance used to examine their bounty hunters’ work and a few tips that you can use to maximize your profit!
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The Basic Guide
First and foremost, here are some of the basic steps that you can handle with ease:
(1) Use A Powerful Headline: Grab Their Attention!
All good articles need a good headline, including this one! People scan things quickly. They come into contact with so many advertisements each day that they can’t possibly read each one. This is why you have to make sure that your advertisement actually grabs and keeps their attention. The question you need to ask is “Who are your trying to attract? What would get their attention?”
Jay Abraham, an online marketer, and consultant compiled a list of the 100 best headlines ever written. While there are a couple of examples:
(2) Use Exciting Graphics
People are visual. Plain text on a plain background can be boring. People don’t always want to read everything that has been written in an ad or an article.
You can appeal to the visual interest that your clients have by adding exciting graphics to your advertisements. Even if your articles about MetaFinance are nothing but graphical, such as the marketing report or investment advices, you can still pick something relatable, such as a picture of a stock market or bitcoins!
For example, you can post a picture of what you have to offer, or you can post something that is going to grab attention. You can take the pictures yourself, or you can look for royalty-free, no-cost images online. Regardless, adding something visual will help draw more attention.
(3)Add a call to action
If you’ve done your job, your reader will be looking for a way to contact you. She will want to buy your product or to hire you. Tell them, specifically, what to do.
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You must be very specific. Assume nothing. And if you are still unsure about how to make a good contact section, look at the bottom of this article.
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(4) Avoid only talking about your project /company.
This is a huge rule of thumb. To ensure your advertorial doesn’t take the form of a long-form ad, avoid only talking about your company in the advertorial.
It’s common to think that this point only applies to listicles, but it’s something to think about regardless of the type of advertorial you’re writing. Even if your content includes a quiz, you can have a couple of the questions mention competitors, and how they fit into the lives of your customers.
Similarly, if you’re writing a “How-to” guide, when you include your company as a resource, be sure to mention another option or two. To diversify your content, add value to the reader, and show your knowledge of the industry, mentioning other brands in the post is key.
The Advanced Guide
Now that you have learned the fundamentals. However, for advertorials, the fundamentals are never enough to draw in the audience. There are many subtle details that must be focused on when writing a good advertorial, and let’s look into them ! ✨💰💰)💎:
(1) The audience
Who is the audience? More importantly: What do they want? You might need to study the publication for a demographic and psychographic report on their readers, Spend time in the comment or letters section or Talk to an editor or two who can share insights on their readership.
You can only draw in the audience when you know who they are, and what they want.
(2) User pain point
After you understand who is your audience, you need to know their pain. What do they need? What is bothering them? What are they suffering from? You might need to read more about MetaFinance and understand how MetaFinance solves problems first. When you find out the problems that MetaFinance can solve, you need to agitate the pain to make the readers feel like they need MetaFinance. In a good story, you introduce the character. You introduce her normal life. Then you disturb the hell out of that routine so she falls apart.
She was climbing the corporate ladder until breast cancer sidelined her.
Your reader should relate, and thats when you come in and solve their problems, which will be your product or service. These are the benefits of your product or solution. The significant advantages that make their problem go away.
(3) Support your bold claims
When we say we need a catchy title with a bold claim, we are asking for a real one. It is best if this is a true story, about a real person. You must substantiate any claim you make about your product or service with facts, test results, and statistics. Statistics matters!
You must create the feeling that there is not another product on the planet that can offer the benefits that yours provides.
(4) The professional advice
If you made it this far and improved your articles to meet all the above requirements, congratulations. You got yourself a nice and good advertorial. Now, here are a couple of examples that make your advertorials extraordinary.
(5) Take advantage of storytelling
Some of the greatest advertorials are focused on the story of a single person. His family. His experiences. His hardships.
As Pamela B. Rutledge Ph.D. put it, “Stories are about collaboration and connection. They transcend generations, they engage us through emotions, and they connect us to others. Through stories, we share passions, sadness, hardships, and joys. We share meaning and purpose.”
Stories take place in our imagination. A.K.A they make us feel things and see them as real experiences.
They are also the pathway to engaging the right hemisphere of the brain — the side responsible for emotion, creativity, and intuition if you flunked science class.
Center the advertorial around a real person. They’re real story.
Make it personal, transparent, and honest.
(6) And last but not least: Forgo the Sales Pitch
When all is said and done, this is probably the most important piece of advice you can get when writing an advertorial. Your advertorial is your Trojan Horse. You may have an army of selling points but your audience won’t read them if they see them coming. Readers don’t want to read an advertisement, they want to read something interesting. Selling language and hard-hitting pitches are not interesting. To some, they may be offensive.
As long as you can subtly weave in your specific product a few times, you will successfully tie the two together and plant a seed that may result in a sale. Blatant selling language is not going to convert as many people into customers.
There you have it, as you work from the beginning to here, your can be sure to have a good advertorials that WORK.
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